Warrnambool City Council recently identified the need to undertake a revitalisation program for its city centre in response to declining retail, business and investment activity and to improve the quality of the public domain. Working with SED Advisory, our initial role was to generate a new structure plan for the city centre that would provide a vision and strategic framework for the next 20 years and identify a range of priority projects to be implemented as part of the revitalisation program. Rather than just following a traditional statutory based approach, we undertook a series of stakeholder workshops and presented best practice case study examples from around the world to generate discussion, promote new ideas and thinking and help create an exciting and shared vision for the future of the city. Following the generation of the new City Centre Structure Plan, Onecollective is now providing lead urban design advice and review for Council across its (re)create the city program incorporating a range of streetscape, parking, laneway, urban art, pop-up and events projects.